How It Works

Our system uses advanced pose estimation technology to track your body during the swing and show you exactly what’s going wrong, and how to fix it.

Upload Your Swing

Start by uploading a simple video of your golf swing (down-the-line view, irons only for now). No sensors and no special equipment, just you, the location of your choice, your phone camera(slow motion preferred).

We cannot be held responsible for any damage to your living room but we admire the commitment.

Pose Estimation Captures Your Movement

We use pose estimation which is an AI technique that detects key joint positions in every frame of your swing. Think of it like turning your body into a set of smart motion points, with no extra gear required.

We track major body parts including:

  • Head

  • Spine (upper and lower)

  • Shoulders

  • Elbows

  • Wrists

  • Hips

  • Knees

  • Ankles

These positions help us understand your body angles, movement patterns, and posture all without needing 3D cameras or pressure plates.

Compare Against a Professional

Next, we compare your swing to a professional benchmark swing, animated by PrimeSight™, our stylised 3D virtual coach. This gives you a clear visual reference of what “great” looks like, so you can compare side-by-side, frame-by-frame. You’ll see where you are and where PrimeSight™ thinks you should be.

Flaws Automatically Detected

Using motion data from your swing, the system checks for key flaws based on known biomechanical metrics. These include:

  • Spine tilt

  • Early extension

  • Sway or slide

  • Over-the-top motion

  • Loss of posture

  • Weight shift (inferred from movement patterns)

  • Flat shoulder plane

  • Flying elbow

  • And more…

Flaws are detected at the right moment in your swing, from address to follow-through, and clearly marked for you to review.

Clear, Visual Feedback

Each flaw is highlighted in sync with your swing. You’ll see:

  • Visual markers on your body

  • A description of what’s happening

  • Why it matters

  • What better looks like via PrimeSight™

You can step through your swing frame-by-frame and toggle flaws on/off to fully understand the difference.

Multi-Swing Analysis (Optional)

Upload up to three swings and we’ll analyse them quietly in the background. If the same flaw appears more than once, we’ll flag it with high confidence (e.g. “Early extension detected in 3 of 3 swings”).

This builds trust in the feedback and helps you focus your practice where it matters.

Your Progress, Tracked

Pose and feedback data is stored (using your email) so you can come back later and compare new swings to past ones — without starting over.

For Golfers Who Just Want to Get Better

PureSight isn’t built for tour players. it’s built for golfers who are:

  • Just starting out,

  • Coming back after a break,

  • Or stuck with a swing that just doesn’t feel right...

This is for anyone who wants clear, honest feedback to build solid fundamentals without confusion.

It’s about helping you build those solid, simple fundamentals with the clearest feedback possible so you can stop guessing and start improving.

If you’ve ever thought

“I know something’s off, but nothing seems to work”

We hope to give you the visual clarity you’ve been missing, so you can see, understand and improve with knowledge and confidence.